In celebration of Universal Pictures’ post-theatrical release of HIM, the eclipse digital+social team created a paid & organic social campaign leveraging unexplored feature moments and bonwus materials.

The horror didn’t end on the field, it followed fans home. With the home entertainment release of HIM, audiences relived the twisted journey of ambition, sacrifice, and corruption that shattered the line between football glory and psychological terror.

The excitement didn't end there. We also had the opportunity to relive the horrors for the streaming release on Peacock, creating a brand-focused series celebrating Peacock as the GOAT of horror!