We exceeded our programming for the launch of Universal Pictures and DreamWorks Animation’s The Wild Robot with a social campaign that celebrated the artistry and heart of this modern classic, adapted from Peter Brown’s 2016 novel. Our goals were clear: inspire co-viewing among parents and kids and eventize the release. We established the design language for the entire social campaign that spanned hundreds of assets across theatrical and post-theatrical windows, and produced 20+ digital and social units, including optimizations, resizes, and cutdowns. The Wild Robot went on to become a box-office juggernaut, earning $335 million worldwide and remaining in the top five for more than six weeks.